Don Keough's (CEO Coca-Cola) 11 Rules on "HOW TO LOSE": 1…
“Don Keough's (CEO Coca-Cola) 11 Rules on "HOW TO LOSE": 1. Stop taking risks 2. Be content 3. Never deviate from what the founder did 4. Be inflexible 5. Rely totally on research and experts 6. Concentrate on competitors instead of your customers 7. Put yourself - not the customer - first 8. Solve administrative concerns first 9. Let others do your thinking for example, headquarters 10. Rely on T-G-E: "That's Good Enough" and T-N-M-J: "That's Not My Job!" 11. Rationalize slow growth”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
The eleven rules describe habits that lead to stagnation and failure in business, emphasizing risk aversion and self‑interest.
In simple terms: Following these habits leads to loss.
Key Takeaway
Avoid these habits to foster growth.
Themes
leadership
risk
innovation
customer focus
Mood
cautionary
reflective
Type
business
motivational
When to use this quote
- company strategy sessions
- entrepreneurial training
- performance reviews
Key Concepts
organizational behavior
decision making
growth strategy
Questions to Reflect On
- Which of these habits appear in your organization?
- How can you replace them with proactive practices?
A Different Perspective
Some rules may be context‑dependent and not universally harmful.