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One of my rules in consulting is simple: never solve the…

“One of my rules in consulting is simple: never solve the problem I am asked to solve. Why such a counter-intuitive rule? Because, invariably, the problem I am asked to solve is not the real, fundamental, root problem.” quote by Don Norman
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““One of my rules in consulting is simple: never solve the problem I am asked to solve. Why such a counter-intuitive rule? Because, invariably, the problem I am asked to solve is not the real, fundamental, root problem.””

Don Norman

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Consultants should address underlying causes rather than the surface problem, because the apparent issue often masks deeper systemic flaws.

In simple terms: Focus on root causes, not symptoms.

Key Takeaway

Probe deeper before offering solutions.

Themes

problem solving consulting critical thinking

Mood

analytical thoughtful

Type

professional strategic

When to use this quote

  • business meetings
  • product design
  • process improvement
  • client interviews

Key Concepts

systems thinking root‑cause analysis

Questions to Reflect On

  • What hidden factors might be driving the stated problem?
  • How can you gently reveal deeper issues?
A Different Perspective

Finding the real problem can be time‑consuming and may challenge client expectations.

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