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Agencies add new services the way universities add new…

“Agencies add new services the way universities add new courses. Nothing wrong with that if you also discontinue services which have outlived their relevance. To keep your boat moving through the water, keep scraping the barnacles off its bottom. Seven” quote by David Ogilvy
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““Agencies add new services the way universities add new courses. Nothing wrong with that if you also discontinue services which have outlived their relevance. To keep your boat moving through the water, keep scraping the barnacles off its bottom. Seven””

David Ogilvy

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Businesses should drop outdated services like barnacles on a boat, adding new ones only as needed.

In simple terms: Remove old services, add new ones wisely.

Key Takeaway

Continuously prune irrelevant offerings.

Themes

business strategy innovation efficiency

Mood

analytical pragmatic

Type

business strategy

When to use this quote

  • product launches
  • service reviews
  • competitive analysis
  • resource allocation

Key Concepts

service lifecycle market relevance

Questions to Reflect On

  • Which services still add value?
  • How often should you evaluate offerings?
A Different Perspective

Over‑pruning can alienate loyal customers.

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