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Whether they're paying for it or not is not really…

“Whether they're paying for it or not is not really relevant. They're investing a significant amount of time in our content. At some point, commercial opportunities will materialise for greater percentages of that audience.” quote by Bobby Kotick
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“Whether they're paying for it or not is not really relevant. They're investing a significant amount of time in our content. At some point, commercial opportunities will materialise for greater percentages of that audience.”

Bobby Kotick

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Time spent on content creates value, regardless of immediate payment; future commercial gains are expected.

In simple terms: Time on content is valuable even without payment.

Key Takeaway

Invest in quality content.

Themes

value creation media monetization

Mood

analytical strategic

Type

business financial

When to use this quote

  • marketing strategy
  • media planning
  • advertising
  • budget allocation
  • platform development

Key Concepts

content investment audience engagement

Questions to Reflect On

  • Is time always a reliable investment?
  • How to measure content value?
A Different Perspective

Revenue may not materialize as expected.

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