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The most important thing we do to encourage innovation is…

“The most important thing we do to encourage innovation is give people the freedom to fail. And I think you can articulate that and establish that as a value in a lot of different ways. I don't want to say celebrate the failures, but in a lot of respects, it's sort of that.” quote by Bobby Kotick
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“The most important thing we do to encourage innovation is give people the freedom to fail. And I think you can articulate that and establish that as a value in a lot of different ways. I don't want to say celebrate the failures, but in a lot of respects, it's sort of that.”

Bobby Kotick

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Innovation thrives when people can experiment without fear of punitive consequences, allowing learning from mistakes.

In simple terms: Freedom to fail fuels creativity.

Key Takeaway

Allow risk‑taking and learn from errors.

Themes

innovation leadership risk learning

Mood

optimistic encouraging

Type

leadership motivational

When to use this quote

  • product development
  • startup culture
  • team management
  • R&D
  • entrepreneurship

Key Concepts

psychological safety growth mindset

Questions to Reflect On

  • How can you embed safety for failure in your team?
  • What incentives encourage learning from mistakes?
A Different Perspective

Failure can demotivate if not framed constructively.

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