The Pasta-Sauce Principle Cure boredom by boiling down…

“For the next three hours . . .” Wow! Talk about an interest-killer. The last thing any audience wants to be reminded of is that it will…

— Bill McGowan

“fact, good communication is a lot like pasta sauce. The more you boil down and reduce a sauce, the more dynamic the flavor. Speaking…

— Bill McGowan

“According to Inside Apple, Steve Jobs practiced dozens of times before a big presentation, staging and rehearsing so that nothing was left to chance.”

— Bill McGowan

“The Conviction Principle Convey certainty with words, eye contact, posture, and tone of voice.”

— Bill McGowan

“To Drive Home a Point People think that the more they elaborate and explain, the more convincing they will be. They confuse quantity with…

— Bill McGowan

“To be more thoughtful and selective, we need time. To gain more time, we need to slow down. Yes, it really is as simple…

— Bill McGowan

“Speaking cleanly is a very Zen experience. It’s about being 100 percent focused on the thought you are in the midst of articulating. If…

— Bill McGowan

“Gratuitous Gratitude Gratitude has a place, but don’t spend the first full minute of your remarks thanking a long laundry list of people. If…

— Bill McGowan

“Consumers don’t want to know about the process of how something came into existence. What they want to know is: How will this product…

— Bill McGowan

“Focus on What You Want to Say, Not on What You Think the Audience Is Thinking Many people pay too much attention to how…

— Bill McGowan

“Prepare, prepare, prepare. Practice, practice, practice. From here on, accept every invitation you get to do public speaking. Be the first one with your…

— Bill McGowan

“Discomfort Many of us are uncomfortable with silence, so we compensate by filling that silence with words.”

— Bill McGowan

“Five minutes before you start speaking, take a long inhale through your nose—hold it for a couple of seconds—and then very slowly exhale through…

— Bill McGowan

“Being on the Defensive Many people think that the faster they talk, the more convincing they’ll sound. As I’ve said before, however, the opposite…

— Bill McGowan

“The first thirty seconds of any conversation or presentation are like the last two minutes of a football game. This is when victory or…

— Bill McGowan