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The trouble with innovation is that truly innovative ideas…

“The trouble with innovation is that truly innovative ideas often look like bad ideas at the time.” quote by Ben Horowitz
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“The trouble with innovation is that truly innovative ideas often look like bad ideas at the time.”

Ben Horowitz

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Innovative ideas may appear flawed initially; true value emerges over time despite early criticism.

In simple terms: Great ideas often look bad at first.

Key Takeaway

Trust and nurture unconventional ideas.

Themes

innovation risk perception growth

Mood

cautious optimistic

Type

business philosophical

When to use this quote

  • startup pitches
  • R&D meetings
  • product brainstorming
  • investor presentations

Key Concepts

disruptive innovation cognitive bias long‑term vision

Questions to Reflect On

  • How can we identify which bad‑looking ideas have merit?
  • What processes protect against dismissing valuable innovations?
A Different Perspective

Not all bad‑looking ideas succeed; discernment is needed.

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