In order to continue the growth, we have to go back to embracing technology and the way that people choose to consume… — Troy Carter Growth Copy Share Image
Technology is going to play a huge part in tomorrow's music business. And the companies that will win are going to be… — Troy Carter Art Copy Share Image
Spotify favors hits. It's very much a meritocracy: It's not like radio, where whatever is being played is what you hear. We… — Troy Carter Being Copy Share Image
I had this little rap group, and we were called '2 Too Many'... We used to hang out in front of Jazzy… — Troy Carter Day Copy Share Image
Being schooled is the same thing as learning, and you can never be too old to have your coattail pulled when you're… — Troy Carter Education Copy Share Image
It isn't that every company is going to be successful. The law of averages shows that 80% of companies are going to fail. — Troy Carter Business Copy Share Image
I still have a day job, so I don't think I'll be a full-time Shark, but if they ever invited me back,… — Troy Carter Day Copy Share Image
When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the… — Troy Carter Audience Copy Share Image
I like to compare the attitude and energy of an emerging start-up to that of the early hip-hop era. From working at… — Troy Carter Attitude Copy Share Image
My third hire when I came to Spotify was Tiffany Kumar, who came on as our global head of songwriter relations. The… — Troy Carter Community Copy Share Image
With the 'Born This Way' album, generally we said, how do we find strategic partners that can help us with our vision?… — Troy Carter Copy Share Image
We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential… — Troy Carter Advertising Copy Share Image
Once we started making investments, we realized the same service we provided to artists was applicable to entrepreneurs as well. — Troy Carter Art Copy Share Image
I believe in outgrowing a mentor and getting a new one, and I think that you can never be too old to… — Troy Carter Copy Share Image
It's more important to have the one million diehard fans than to have 54 million people who aren't necessarily fans, or they… — Troy Carter Copy Share Image
She was a performance artist calling herself Lady Gaga, who had a European dance-club sound and pop-star aspirations - elements that historically… — Troy Carter Art Copy Share Image
Money doesn't make me tick. This definition of success doesn't make me tick. Managing some of the biggest stars in the world… — Troy Carter Definition of success Copy Share Image
Before I even agreed to work with Hennessy and the Privilege Awards, I wanted to do some research on it, look up… — Troy Carter History Copy Share Image
In the future, an artist will be able to perform for the entire world in one date. For the fan, it will… — Troy Carter Art Copy Share Image
I stay away from the arts... writing songs, being creative - those are downloads from God. You can't do data analytics on… — Troy Carter Art Copy Share Image
When you look at how technology companies are funded, it's not a zero-sum game. It could be 20 investors in one company,… — Troy Carter Business Copy Share Image
Mattel stepped up and changed the face of Barbie. Barbie looks a lot different than she did decades ago. Or even three… — Troy Carter Barbie Copy Share Image
On the artist side, we made a significant investment in very young artists from the very beginning of their careers and helped… — Troy Carter Art Copy Share Image
If you wake up in the morning and your favorite artist isn't on the service that you're paying ten dollars a month… — Troy Carter Art Copy Share Image
I think, as an industry, we should be supportive of a broad subscription model and not do anything to jeopardize the potential… — Troy Carter Business Copy Share Image
When you sit down with Zynga and Google, and they talk about billions of impressions, you think, music has way more of… — Troy Carter Connection Copy Share Image
With Gaga - she's not afraid to take chances. You get these dynamic projects because of it. She's completely unafraid. — Troy Carter Copy Share Image
To me, as A&R people and as managers, we're in the business of finding talent. It's no different than working with these… — Troy Carter Business Copy Share Image
As important as hustle is, grit and resilience are equally as important because there's a lot of rejection in our business. — Troy Carter Business Copy Share Image
Technology has long been the driver of growth in the music business from the invention of lacquers, eight-track players, vinyl, cassettes and… — Troy Carter Business Copy Share Image
