I was brought onboard to strengthen the bridge between Spotify and the music community. — Troy Carter Copy Share Image
The music industry really is a meritocracy on a creative level. — Troy Carter Industry Copy Share Image
The way it works is the manager's sort of, you know, is like the hub of an artist's career. — Troy Carter Art Copy Share Image
I come from a place where when you shake someone's hand, it is a deal. — Troy Carter Copy Share Image
The only two things that ever came naturally to me are music and investing. — Troy Carter Investing Copy Share Image
It's pre-roll or post-roll on Vevo. The record company makes money off of that, and then it trickles down. — Troy Carter Business Copy Share Image
Lady Gaga is phenomenal. From the first day I met her, she was lightning in a bottle. — Troy Carter Day Copy Share Image
There were a lot of stereotypes that I had to break of how people in the entertainment industry do business. — Troy Carter Business Copy Share Image
Hip hop is a multi-billion dollar business, and it was built off an opportunity that nobody else saw because they didn't understand… — Troy Carter Business Copy Share Image
If you look at a company like Uber, a company that so anti-establishment that cab companies are trying to find ways to… — Troy Carter Business Copy Share Image
Coming from the music business and seeing the transition from artists to fans, fans to consumers, it's really about understanding the psychology… — Troy Carter Art Copy Share Image
I didn't go to business school. I actually didn't even graduate high school. I ended up with a GED. So everything that… — Troy Carter Business Copy Share Image
Being born in the adolescent years of hip hop helped us learn about flux. And when you're in an industry that is… — Troy Carter Copy Share Image
Spotify was one of the first services that actually focuses on the consumer because they don't have to spend hundreds of dollars… — Troy Carter Consumer Copy Share Image
I was just a kid in love with hip hop music. I love music. I love the culture. I wanted to be… — Troy Carter Culture Copy Share Image
Hustle is simple - it's doing the work. A lot of people like to talk about it, a lot of people have… — Troy Carter Copy Share Image
It's always boiled down to the quality of your music and the quality of your deal with whoever's distributing your music: There… — Troy Carter Art Copy Share Image
I'm a very commonsense guy - I just look at the viability of the idea, if I feel the team has the… — Troy Carter Ability Copy Share Image
I invest in black-led startups not because of a sense of charity. I make those investments because of the basic principle of… — Troy Carter Business Copy Share Image
When you have to negotiate for survival, and you have to know how to read rooms, and you have to know who… — Troy Carter Copy Share Image
Actors play different characters, so you have to build a new base around each new movie - with few exceptions, most actors… — Troy Carter Actors Copy Share Image
You can't make an artist like Lady Gaga. You can help support, you can help develop the vision - I think you… — Troy Carter Art Copy Share Image
I found a scrap book that my mom had given to me, and inside was a letter that I wrote to myself… — Troy Carter Age Copy Share Image
I thought I was going to be a rapper as a kid and used to hop the train down to Jazzy Jeff's… — Troy Carter Big break Copy Share Image
When your back is against the wall, your brain has to function at a high level. — Troy Carter Copy Share Image
I'd like to open doors for underserved communities and minorities in entrepreneurship. — Troy Carter Business Copy Share Image
When I started Atom Factory, the idea was to do something small yet powerful. That name resonated with the mission. — Troy Carter Goals Copy Share Image
The most successful people in the world are the ones who thought of that idea that was 'too crazy to work.' — Troy Carter Copy Share Image
People are experimenting with streaming, with subscription services, whether it's a Spotify or a Pandora or a Rdio. — Troy Carter People Copy Share Image
What I like about Bre.ad is the simplicity of it. When you can explain it to people, like 'five-second billboards in front… — Troy Carter Copy Share Image
You go into the venues, and there's a huge drop-off rate in the merch lines. People don't want to miss parts of… — Troy Carter Concert Copy Share Image
The way consumers interact with music is different now. It's not an albums business anymore; it's a singles business again, and the… — Troy Carter Copy Share Image
Priyanka and Red One made a great record that we think will stand on its own. People won't buy the music just… — Troy Carter Copy Share Image
If a kid goes and buys a CD at Best Buy, we have no idea who the person is, how many times… — Troy Carter Copy Share Image
With what Enrou was doing with helping women and taking products from local marketplaces, we thought it was really great. — Troy Carter Copy Share Image
My mom was not able to buy us the expensive Air Jordans, so if I wanted something that was a little bit… — Troy Carter Brother Copy Share Image
The problem with when you look at eBay is that you can put a pair of Jordans next to a frying pan.… — Troy Carter Copy Share Image
I don't think we're out there aggressively looking for deals. Our strategy is that business follows the creative. We're not out there… — Troy Carter Business Copy Share Image
That's all I ever wanted to do in my life was music. And because I was a failed artist, I was actually… — Troy Carter Art Copy Share Image
