Reggie Fils-Aime

We believe that creating a 'Mario' game is a special endeavor.

— Reggie Fils-Aime

Software drives hardware in this business. We see it time and time again. We saw it with our Wii and DS businesses.

— Reggie Fils-Aime

The appeal of Wii to nongamers has taken away some of the seasonality of sales we've come to expect in the past.

— Reggie Fils-Aime

We, as a company, take the most risks in pushing the boundaries on consumer expectations.

— Reggie Fils-Aime

The one point gamers all hate is the point where they have to put the controller down.

— Reggie Fils-Aime

In the end, we don't believe in launching any type of product if it isn't perfect in our eyes.

— Reggie Fils-Aime

If you just sit on what you've created, chances are you're not going to be around much longer.

— Reggie Fils-Aime

There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into.

— Reggie Fils-Aime

We want great third-party titles to achieve mass-market success on Nintendo platforms. We also want the evergreen Nintendo titles to continue to…

— Reggie Fils-Aime

We're working to overcome the overly macho nature of the current online console game world, where a handful of the high testosterone…

— Reggie Fils-Aime

There is a reason why, on a DS, you get that little click when you press a button. There is a reason…

— Reggie Fils-Aime

Attitudes to mental health are slowly changing, there's less stigma among healthcare workers and a greater commitment to provide mental health treatment…

— Reggie Fils-Aime

During my tenure with Nintendo, we've pushed back development a number of times on key games - in the end, it's always…

— Reggie Fils-Aime

Nintendo looks at every technology. Often times, we look at technology before it really is considered mass-market ready. The original DS had…

— Reggie Fils-Aime

We are so fortunate that our IP has been so effective out in the marketplace that every time there's a new iteration,…

— Reggie Fils-Aime

The Wii U is not a tablet. It's a two-screen experience. And so you have this unique GamePad that gives you a…

— Reggie Fils-Aime

I get asked constantly, what's Nintendo's approach to the esports community. And our approach is we want to enable consistent standards. We…

— Reggie Fils-Aime

Look at how many times we've improved on the Game Boy Advance in terms of the look, the feel, screen changes, and…

— Reggie Fils-Aime

I was accepted into Cornell in 1979 and went there to follow a finance and business path. I ended up pursuing marketing…

— Reggie Fils-Aime

If Wii was about gaming for the masses, then think of DSi as creativity for the masses.

— Reggie Fils-Aime

Being the puppet master, it's like running Nintendo of America.

— Reggie Fils-Aime

In the end, what developers want is a healthy ecosystem to create content and launch it into.

— Reggie Fils-Aime

For us, we're clear that, in terms of Nintendo-developed games, we want to bring new experiences from our best franchises to Nintendo…

— Reggie Fils-Aime

'Yoshi's Woolly World' for young families and new entrants into the overall video gaming space, I think, is going to be a…

— Reggie Fils-Aime

When the DS was first announced, our focus really was on communicating to consumers and to developers the innovation that's in that…

— Reggie Fils-Aime

The marketplace is absolutely mercurial. But what I love about our company is that we create a vision, and then we go…

— Reggie Fils-Aime

Nintendo DS is not standing still. As a tenth serious competitor decides to make a run at Game Boy, DS raises the…

— Reggie Fils-Aime

We don't believe used games are in the best interest of the consumer. We have products that consumers want to hold onto.…

— Reggie Fils-Aime

You need to run the company on an even keel, and you need to be thinking about the company long-term and how…

— Reggie Fils-Aime

Nintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better.

— Reggie Fils-Aime

We don't do things the same way everyone else does. We relish being different. We see that difference as an element that…

— Reggie Fils-Aime

It was only after the earthquake that the health minister said mental health should be a priority and that the issue was…

— Reggie Fils-Aime

One of the things that... I've seen Nintendo do so well is provide a user interface that is intuitive, easy to navigate,…

— Reggie Fils-Aime

We expect people's experience with Miitomo to be a rewarding one in its own right. But at the same time, it's also…

— Reggie Fils-Aime

The reality is, the way that online experiences have progressed, it's an expensive proposition. The amount of servers we need to support…

— Reggie Fils-Aime

Nintendo is about innovation and bringing new and unique game play to the consumer - both the core gamer as well as…

— Reggie Fils-Aime

We have worked with a range of input approaches. We've worked with the range of mechanisms to drive immersion into the gaming…

— Reggie Fils-Aime

The competitive landscape for us is very broad. We see ourselves in the entertainment space. We compete with listening to the radio.…

— Reggie Fils-Aime

'Super Mario Maker' clearly is going to drive hardware. There are consumers who have always wanted to make their levels of Mario…

— Reggie Fils-Aime

When you think about a new platform, what will define it as a long-term success are the ongoing range of games and…

— Reggie Fils-Aime