I'd much rather have the consumer buy a Wii, some accessories, and a ton of games, vs. buying any of my competitor's… — Reggie Fils-Aime Copy Share Image
My name is Reggie. I'm about kicking ass, I'm about taking names, and we're about making games. — Reggie Fils-Aime Copy Share Image
The gaming enthusiast that buys a tremendous amount of games is truly insatiable. — Reggie Fils-Aime Copy Share Image
The consumer likes having a brand-new experience and reliving it over and over again. If you create the right type of experience,… — Reggie Fils-Aime Copy Share Image
For us, launching new systems is about bringing new consumer experiences to the marketplace and we're doing that with Nintendo land and… — Reggie Fils-Aime Copy Share Image
We're working to overcome the overly macho nature of the current online console game world, where a handful of the high testosterone… — Reggie Fils-Aime Copy Share Image
The key here are two little words: the word 'or' and the word 'and'. Nintendo is not an or company, with games… — Reggie Fils-Aime Copy Share Image
Nintendo DS is not standing still. As a tenth serious competitor decides to make a run at Game Boy, DS raises the… — Reggie Fils-Aime Copy Share Image
The 3DS is a fantastic machine with more than 1,000 games. Its key differentiator is the 3D immersive experience without need for… — Reggie Fils-Aime Copy Share Image
There's been nothing proven that violence in video games has an impact. As a parent though, and I'm a parent for a… — Reggie Fils-Aime Copy Share Image
There is a reason why, on a DS, you get that little click when you press a button. There is a reason that it… — Reggie Fils-Aime Copy Share
The fact is, there's no single magic number that defines profitability for a game. — Reggie Fils-Aime Copy Share
If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we… — Reggie Fils-Aime Copy Share
There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into. — Reggie Fils-Aime Copy Share
We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history -… — Reggie Fils-Aime Copy Share
We compete with all of the time that consumers spend when they're not sleeping, they're not eating, not going to work or going to… — Reggie Fils-Aime Copy Share
I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software… — Reggie Fils-Aime Copy Share
Nintendo, at its heart, is about making us feel younger than we are today. — Reggie Fils-Aime Copy Share
I grew up in a lower-middle-class environment, usually the lone minority among my classmates. — Reggie Fils-Aime Copy Share
Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game,… — Reggie Fils-Aime Copy Share
The competitive landscape for us is very broad. We see ourselves in the entertainment space. We compete with listening to the radio. We compete… — Reggie Fils-Aime Copy Share
In the end, we don't believe in launching any type of product if it isn't perfect in our eyes. — Reggie Fils-Aime Copy Share
As a child, I envisioned a career in the hard sciences. In sixth grade, I was buying college chemistry textbooks. — Reggie Fils-Aime Copy Share
