We win more business, not because of pitching but because clients say, 'We like the work you're doing.' — David Droga Business Copy Share Image
I just loved the idea of writing for different personalities all the time. — David Droga Copy Share Image
One day, when I have advertising out of my system, I want to be Prime Minister of Australia. — David Droga Advertising Copy Share Image
There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' — David Droga Advertising Copy Share Image
Creativity is a game changer. That's true of society, in advertising and in life. — David Droga Advertising Copy Share Image
My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. — David Droga Advertising Copy Share Image
I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's… — David Droga Advertising Copy Share Image
Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. — David Droga Copy Share Image
We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with… — David Droga Amazing Copy Share Image
Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to… — David Droga Advertising Copy Share Image
Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. — David Droga Advertising Copy Share Image
Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we… — David Droga Copy Share Image
We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us,… — David Droga Copy Share Image
Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of… — David Droga Ambition Copy Share Image
It's not about being the biggest or the place with the most pins in a map. We want to be the most… — David Droga Copy Share Image
If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and… — David Droga Copy Share Image
Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy… — David Droga Copy Share Image
I love traditional advertising and have built my career on it. However, I think that is one option, not the only option.… — David Droga Advertising Copy Share Image
Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and… — David Droga Advertising Copy Share Image
There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just… — David Droga Advertising Copy Share Image
The thing I believe is we are good if our peers think we're great. But we are great if the real world… — David Droga Copy Share Image
