Dan Ariely

What you should do is wait until the end of each month, and then say, "OK, how much money do I have?…

— Dan Ariely

“would be printed in green ink, and the participants were asked to say “green”).”

— Dan Ariely

“Once we are painted as cheaters in our own eyes, we start behaving in more dishonest ways.”

— Dan Ariely

“the translation of joy into willingness to work seems to depend to a large degree on how much meaning we can attribute…

— Dan Ariely

“Upton Sinclair once noted, “It is difficult to get a man to understand something when his salary depends upon his not understanding…

— Dan Ariely

“We are all very good at rationalizing our actions so that they are in line with our selfish motives.”

— Dan Ariely

“people are sometimes willing to sacrifice the pleasure they get from a particular consumption experience in order to project a certain image…

— Dan Ariely

“Use a clock in the upper righthand corner to indicate how much time the user has saved because of your product.”

— Dan Ariely

You can think about life as a battle between you and a doughnut shop. The doughnut shop wants you to eat another…

— Dan Ariely

Dishonesty is all about the small acts we can take and then think, 'No, this not real cheating.' So if you think…

— Dan Ariely

When we save, everybody in the household is just suffering. By having the coin in a visible way, when you scratch, you…

— Dan Ariely

The retail industry has its own headache: it loses $16 billion a year to customers who buy clothes, wear them with the…

— Dan Ariely

Take a brilliant, creative social scientist, without any respect for conventional wisdom and you get Ellen Langer. She is a fantastic storyteller,…

— Dan Ariely

“Sadly, most of us often prefer immediately gratifying short-term experiences over our long-term objectives.* We routinely behave as if sometime in the…

— Dan Ariely

“It seems then that instead of consumers' willingness to pay influencing market prices, the causality is somewhat reversed and it is market…

— Dan Ariely

We don't really want a huge house, but we want the house to be slightly bigger than our neighbors, and a car…

— Dan Ariely

“EXPECTATIONS ALSO SHAPE stereotypes. A stereotype, after all, is a way of categorizing information, in the hope of predicting experiences. The brain…

— Dan Ariely

With money we really fool ourselves. We are our biggest enemies with money and there are some things we can do about…

— Dan Ariely

Who would you trust right now? Which bank would you trust? Which investment would you trust? Do you really want to put…

— Dan Ariely

We all want explanations for why we behave as we do and for the ways the world around us functions. Even when…

— Dan Ariely

Money actually becomes even more difficult than other things because it's very hard to imagine what the benefits are to saving. So,…

— Dan Ariely

Scaling down individually is very hard. Imagine that if you go to a place where everybody is dressed nicely, and you are…

— Dan Ariely

If you want to spend more money in restaurants, use credit cards more than cash. If you want to spend less, use…

— Dan Ariely

“On the one hand, we want to benefit from cheating (this is the rational economic motivation), while on the other, we want…

— Dan Ariely

Not all debt is bad. From time to time we should get into debt when there's a good reason for that.

— Dan Ariely

Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about…

— Dan Ariely

When you get a checking account, you should have a savings account, and the number for the savings account should be one…

— Dan Ariely

“one that we are just beginning to understand- is that trust, once eroded, is very hard to restore.”

— Dan Ariely

When you're in pain, tomorrow doesn't exist - just the pain - and the only thing that you want in the world…

— Dan Ariely

Giving up on our long-term goals for immediate gratification, my friends, is procrastination.

— Dan Ariely

Once you break the social norm and create a new social norm, all of a sudden it can stay with us for…

— Dan Ariely

That’s a lesson we can all learn: the more we have, the more we want. And the only cure is to break…

— Dan Ariely

If you ever go bar hopping, who do you want to take with you? You want a slightly uglier version of yourself.…

— Dan Ariely

“Perhaps these characteristics of self-reliance, self-monitoring, and high moral standards are why golf is often used as a metaphor for business ethics”

— Dan Ariely

People are willing to work free, and they are willing to work for a reasonable wage; but offer them just a small…

— Dan Ariely

In life we encounter many people who, in some way or another, try to tattoo our faces.

— Dan Ariely

One of the big lessons from behavioral economics is that we make decisions as a function of the environment that we're in.

— Dan Ariely

But because human being tend to focus on short-term benefits and our own immediate needs, such tragedies of the commons occur frequently .

— Dan Ariely

I always found the appeal to the market gods a bit odd. Why would the market fix mistakes instead of aggravating them?

— Dan Ariely

“The lesson here is that a little sweat equity pays us back in meaning—and that is a high return.”

— Dan Ariely