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Some will tell you that you are mad, and nearly all will…

“Some will tell you that you are mad, and nearly all will say, 'What is the use?' For we are a nation of shopkeepers, and no shopkeeper will look at research which will not promise him a financial return within a year. And so you will sledge nearly alone, but those with whom you sledge will not be…” quote by Apsley Cherry-Garrard
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“Some will tell you that you are mad, and nearly all will say, 'What is the use?' For we are a nation of shopkeepers, and no shopkeeper will look at research which will not promise him a financial return within a year. And so you will sledge nearly alone, but those with whom you sledge will not be shopkeepers: that is worth a good deal. If you march your Winter Journeys you will have your reward, so long as all you want is a penguin's egg.”

Apsley Cherry-Garrard

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Innovation is ignored by profit‑driven societies; true reward comes from perseverance despite lack of immediate gain.

In simple terms: Research ignored for profit.

Key Takeaway

Pursue passion despite odds.

Themes

science perseverance economics

Mood

determined hopeful

Type

historical motivational

When to use this quote

  • grant proposals
  • independent research
  • venture funding

Key Concepts

exploration risk longterm vision

Questions to Reflect On

  • How to fund unprofitable research?
  • What motivates you beyond money?
A Different Perspective

Financial pressure can stifle discovery.

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