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My argument is: keep the bloody bottom line at the bottom…

“My argument is: keep the bloody bottom line at the bottom. That's where it should be.” quote by Anita Roddick
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“My argument is: keep the bloody bottom line at the bottom. That's where it should be.”

Anita Roddick

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

She argues that profit should be placed last, emphasizing ethical priorities over financial gain.

In simple terms: Put profit at the bottom of priorities.

Key Takeaway

Prioritize ethics before profit.

Themes

ethics profit values

Mood

inspirational thoughtful

Type

philosophical practical

When to use this quote

  • startup planning
  • budget allocation
  • brand positioning

Key Concepts

social entrepreneurship corporate responsibility bottom line

Questions to Reflect On

  • Can a business thrive without profit as a primary driver?
  • How do you balance ethical goals with financial realities?
A Different Perspective

Profit focus can jeopardize long‑term sustainability.

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