The most important thing is to be excellent, interesting…
““The most important thing is to be excellent, interesting, authentic, or useful. To be the thing, not the thing that sells the thing. That's fantastic news for creative people, who specialize in the stuff. Thanks to toomuchness, creativity, once exclusively the province of poets, has suddenly become a business imperative.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Excellence, authenticity, and usefulness should drive creative work, not merely commercial goals, turning artistic expression into a business priority.
In simple terms: Create with quality and purpose, not just to sell.
Key Takeaway
Prioritize genuine value over mere profit.
Themes
creativity
authenticity
business
excellence
purpose
Mood
inspired
determined
Type
philosophical
motivational
When to use this quote
- marketing strategy
- product development
- content creation
Key Concepts
value creation
brand identity
artistic integrity
market differentiation
Questions to Reflect On
- How can you balance artistic integrity with commercial demands?
- What does “being the thing” mean for your work?
A Different Perspective
Creative work must still resonate emotionally, not just functionally.