Don’t try to trick the prospect. Advertising is not a…

“Never run advertising until the major publicity possibilities have been exploited.”

— Al Ries

Unless you're willing to fight and refight the same battles until you go blue in the face, drive the people you work with nuts…

— Bill Moyers

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

— Al Ries

It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth.…

— Al Ries

The essence of good advertising is not to inspire hope, but to create greed.

— Charles Adams

Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.

— Anonymous

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…

— David Ogilvy

Advertising becomes a dialogue that becomes an invitation to a relationship.

— Lester Wunderman

Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth.…

— Tony Hsieh

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation…

— Leo Burnett

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something…

— William Bernbach

“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…

— Haruki Murakami

We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.

— Naveen Tewari

Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.

— Howard Gossage

“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”

— Mokokoma Mokhonoana