An unwillingness to stick a finger in the wind of customer…
““An unwillingness to stick a finger in the wind of customer requirements was one of Steve Jobs’s favorite tropes over the years. “When we first started Apple we really built the first computer because we wanted one,” he told Michael Moritz in the early 1980s for his book The Little Kingdom. It was a line that Jobs repeated over and over for decades. Twenty-five years later he stated, “We really do have the strong belief that we are building products for ourselves.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Build products for personal passion, not just market demand; authenticity drives innovation.
In simple terms: Make what you love.
Key Takeaway
Create from personal desire.
Themes
innovation
authenticity
passion
Mood
inspirational
reflective
Type
business
philosophical
When to use this quote
- startup founding
- product development
- creative brainstorming
Key Concepts
user‑centered design
intrinsic motivation
Questions to Reflect On
- What personal need drives your work?
- How can you align passion with market value?
A Different Perspective
Focusing only on self can ignore broader needs.