The appeal of Wii to nongamers has taken away some of the seasonality of sales we've come to expect in the past. — Reggie Fils-Aime Copy Share Image
We have worked with a range of input approaches. We've worked with the range of mechanisms to drive immersion into the gaming… — Reggie Fils-Aime Copy Share Image
Nintendo is about innovation and bringing new and unique game play to the consumer - both the core gamer as well as… — Reggie Fils-Aime Copy Share Image
The consumer likes having a brand-new experience and reliving it over and over again. If you create the right type of experience,… — Reggie Fils-Aime Copy Share Image
In the end, given the way we view the world and the way that we view ourselves as an entertainment company, our… — Reggie Fils-Aime Copy Share Image
Nintendo looks at every technology. Often times, we look at technology before it really is considered mass-market ready. The original DS had… — Reggie Fils-Aime Copy Share Image
There is a reason why, on a DS, you get that little click when you press a button. There is a reason… — Reggie Fils-Aime Copy Share Image
During my tenure with Nintendo, we've pushed back development a number of times on key games - in the end, it's always… — Reggie Fils-Aime Copy Share Image
We want great third-party titles to achieve mass-market success on Nintendo platforms. We also want the evergreen Nintendo titles to continue to… — Reggie Fils-Aime Copy Share Image
For us, launching new systems is about bringing new consumer experiences to the marketplace and we're doing that with Nintendo land and… — Reggie Fils-Aime Copy Share Image
For the Nintendo Switch, we were very deliberate in wanting to make sure, from a Nintendo publish standpoint, that we had a… — Reggie Fils-Aime Copy Share Image
The key here are two little words: the word 'or' and the word 'and'. Nintendo is not an or company, with games… — Reggie Fils-Aime Copy Share Image
Nintendo DS is not standing still. As a tenth serious competitor decides to make a run at Game Boy, DS raises the… — Reggie Fils-Aime Copy Share Image
We don't believe used games are in the best interest of the consumer. We have products that consumers want to hold onto.… — Reggie Fils-Aime Copy Share Image
We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on… — Reggie Fils-Aime Copy Share Image
We do think deeply about the sequencing of our games, but having said that, Nintendo is well-known that if a game isn't… — Reggie Fils-Aime Copy Share Image
The Wii U is not a tablet. It's a two-screen experience. And so you have this unique GamePad that gives you a… — Reggie Fils-Aime Copy Share Image
For us, we're clear that, in terms of Nintendo-developed games, we want to bring new experiences from our best franchises to Nintendo… — Reggie Fils-Aime Copy Share Image
I get asked constantly, what's Nintendo's approach to the esports community. And our approach is we want to enable consistent standards. We… — Reggie Fils-Aime Copy Share Image
'Super Mario Maker' clearly is going to drive hardware. There are consumers who have always wanted to make their levels of Mario… — Reggie Fils-Aime Copy Share Image
When you think about a new platform, what will define it as a long-term success are the ongoing range of games and… — Reggie Fils-Aime Copy Share Image
We believe that either our own teams or teams that we direct are best capable of creating 'Mario' games that will live… — Reggie Fils-Aime Copy Share Image
One of the things that... I've seen Nintendo do so well is provide a user interface that is intuitive, easy to navigate,… — Reggie Fils-Aime Copy Share Image
We expect people's experience with Miitomo to be a rewarding one in its own right. But at the same time, it's also… — Reggie Fils-Aime Copy Share Image
The reality is, the way that online experiences have progressed, it's an expensive proposition. The amount of servers we need to support… — Reggie Fils-Aime Copy Share Image
There is a reason why, on a DS, you get that little click when you press a button. There is a reason that it… — Reggie Fils-Aime Copy Share
The fact is, there's no single magic number that defines profitability for a game. — Reggie Fils-Aime Copy Share
If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we… — Reggie Fils-Aime Copy Share
There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into. — Reggie Fils-Aime Copy Share
We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history -… — Reggie Fils-Aime Copy Share
We compete with all of the time that consumers spend when they're not sleeping, they're not eating, not going to work or going to… — Reggie Fils-Aime Copy Share
I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software… — Reggie Fils-Aime Copy Share
Nintendo, at its heart, is about making us feel younger than we are today. — Reggie Fils-Aime Copy Share
I grew up in a lower-middle-class environment, usually the lone minority among my classmates. — Reggie Fils-Aime Copy Share
Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game,… — Reggie Fils-Aime Copy Share
The competitive landscape for us is very broad. We see ourselves in the entertainment space. We compete with listening to the radio. We compete… — Reggie Fils-Aime Copy Share
In the end, we don't believe in launching any type of product if it isn't perfect in our eyes. — Reggie Fils-Aime Copy Share
As a child, I envisioned a career in the hard sciences. In sixth grade, I was buying college chemistry textbooks. — Reggie Fils-Aime Copy Share
