“In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy known as… — Steve Krug Copy Share Image
Inadequate use of usability engineering methods in software development projects have been estimated to cost the US economy about $30 billion per… — Jakob Nielsen Copy Share Image
The usability tests we have conducted during the last year have shown an increasing reluctance among users to accept innovations in Web… — Jakob Nielsen Copy Share Image
“the art and science of usability design to reveal how products drive specific user actions. Companies leverage two basic pulleys of human… — Nir Eyal Copy Share Image
“If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you… — Steve Krug Copy Share Image
The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy… — Jakob Nielsen Copy Share Image
“Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions… — Steve Krug Copy Share Image
Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what… — Jakob Nielsen Copy Share Image
One thing I've always loved about the culture at Microsoft is there is nobody who is tougher on us, in terms of… — Bill Gates Copy Share Image
![“the art and science of usability design to reveal how products drive specific user actions. Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occurring: the ease of performing an action and the psychological motivation to do it.[x]” quote by Nir Eyal](https://sms4smile.com/q/img-quotes/889/nir-eyal-1258_art_the-art-and-science-of-usability-design_516510.jpg)
