“Get rid of half the words on each page, then get rid of half of what’s left.” — Steve Krug Copy Share Image
“It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.” — Steve Krug Copy Share Image
“In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy known as… — Steve Krug Copy Share Image
“Designers love subtle cues, because subtlety is one of the traits of sophisticated design. But Web users are generally in such a… — Steve Krug Copy Share Image
I don't think there are as many usability issues as there are tactical or strategic decisions related to whether incorporating social networking… — Steve Krug Copy Share Image
When you go to a site, you usually run into usability problems pretty quickly. They're not hidden. They're not complicated. They're not… — Steve Krug Copy Share Image
“Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions… — Steve Krug Copy Share Image
“If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you… — Steve Krug Copy Share Image
“Demonstrate ROI. In this approach, you gather and analyze data to prove that a usability change you’ve made resulted in cost savings… — Steve Krug Copy Share Image
“The more you watch users carefully and listen to them articulate their intentions, motivations, and thought processes, the more you realize that… — Steve Krug Copy Share Image
“It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.” — Steve Krug Copy Share
“Get rid of half the words on each page, then get rid of half of what’s left.” — Steve Krug Copy Share
“Your primary role should be to share what you know, not to tell people how things should be done.” — Steve Krug Copy Share
“The more you watch users carefully and listen to them articulate their intentions, motivations, and thought processes, the more you realize that their individual… — Steve Krug Copy Share
“Your guess [about the future of technology] is as good as mine. The only thing I'm sure of is (a) most of the predictions… — Steve Krug Copy Share
“And not just the right thing; it’s profoundly the right thing to do, because the one argument for accessibility that doesn’t get made nearly… — Steve Krug Copy Share
“If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you can’t see… — Steve Krug Copy Share
If you're going to implement video, do it as well as YouTube does it or don't do it at all. — Steve Krug Copy Share
“If there's one thing you learn by working on a lot of different Web sites, it's that almost any design idea--no matter how appallingly… — Steve Krug Copy Share
“Designers love subtle cues, because subtlety is one of the traits of sophisticated design. But Web users are generally in such a hurry that… — Steve Krug Copy Share
