Marketing Quotes · Page 73

We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.

— Richard Edelman

“At the start of the twenty-first century, the advertising industry is guiding one of history's most massive stealth efforts in social profiling.”

— Joseph Turow

To me genres were always an imaginary things, they're just marketing channels.

— Michael Gungor

While the Cold War had us questioning our next-door neighbors, big brands emerged to capture our trust. We became consumers.

— Joe Gebbia

Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction.

— David Droga

Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.

— Anonymous

Advertising is brilliant. It's an industry that spends billions and billions of dollars to get you to react the way it wants…

— Andi Zeisler

Advertising is tax deductible, so we all pay for the privilege of being manipulated and controlled.

— Noam Chomsky

“Consistency matters. You must learn that giving people a consistent high-quality product is of importance, like building trust across your brand. This…

— Nicole Dominique Le Maire

If success in selling is my primary interest, I am not primarily a writer, but a salesperson. If I teach success in…

— Ursula K. Le Guin

If you're Burberry or Gucci, you're not going to run a banner ad. To get brand ad dollars to move to digital,…

— Mike McCue

“alternating price promotions between major competitors can defend their joint market share against smaller brands (or a retailer’s own brand) who have…

— Greg Thain

We're looking to have the ability to come in and be able to capitalize on the marketing in order to grow the…

— Anonymous

Being a visionary is a new profession, but it is really just a variant on fortunetelling, which may be the world's oldest.…

— Nathan Myhrvold

Our label was always known as a mass brand. To bridge that gap and to take it to the classes by bringing…

— Bhushan Kumar

Advertising signs: they con you into thinking you're the one That can do what's never been done That can win what's never…

— Bob Dylan

“7 Outstanding Tips for Banner Printing Choosing to produce a printed banner is a fantastic way to maximize your promotional requirements, it…

— Printfast

“The retailer is interested in the consumers’ behaviour in each of the two or three hundred categories it offers, but owing to…

— Greg Thain

Whether I build a character from the ground up or develop one, whether within my own copyright or in licensed work, I…

— Karen Traviss

If I focused hard on getting a literary agent, and doing things like that, instead of designing my blog's header, I would…

— Tao Lin

“As in other industries, the recruitment process has become a lot easier (cheaper) for employers and a lot more expensive for would…

— Malcolm Harris

The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity…

— John Kao

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one…

— Howard Schultz

We lack an organization that will support fashion week. The five-day week shows a lack of vision and that we are not…

— Franca Sozzani

“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”

— Harry Beckwith

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

— Claude C. Hopkins

Selling advertising on jerseys is preferable to keep jacking up prices on the fans.

— Stan Van Gundy

The world of marketing has changed. You can lead the change or be a victim of change.

— Denise Morrison

Sustainable fishing is a fraud. It's a marketing term that really means 'business as usual.'

— Paul Watson

Good SEO work only gets better over time. It's only search engine tricks that need to keep changing when the ranking algorithms…

— Jill Whalen

I'm lucky to have this career where I haven't spent time nailed down to one brand.

— Pete Dunne

Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

— Seth Godin

Study the public behavior of top stars and you can detect a keen attentiveness to brand value.

— Peter Bart

I always said I was determined to own a truly global brand. I didn't buy Jimmy Choo just to have a couple…

— Tamara Mellon

We in America have some grand ideals - and some very strong ideals - but a lot of times, those ideals are…

— Brad Pitt

With Spurr, I like to think we're a modern, European-influenced brand that does luxurious, handcrafted, and wearable pieces.

— Simon Spurr

Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.

— Charlotte Beers

Always remember that the image you portray is the image you are going to essentially sell. It is your 'brand.'

— Anna Paulina Luna

“Alibaba views themselves not only as a marketing place, but a place where people spend time,”

— Think Maverick

One reason Zipcar succeeded was its branding: cool, hip, smart, urban, fun, innovative. Who wouldn't want to be associated with that?

— Robin Chase