Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing… — Seth Godin Copy Share Image
Those that spend the most effort in search of shortcuts are often the most disappointed and the least successful. — Seth Godin Copy Share Image
It will take you less time and effort to do a thing the difficult way than it will to buy, try and… — Seth Godin Copy Share Image
Caring, it turns out, is a competitive advantage, and one that takes effort, not money. — Seth Godin Copy Share Image
Fear is the workout we give ourselves imagining what will happen if things don't work out. . . . Worry is our… — Seth Godin Copy Share Image
Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with… — Seth Godin Copy Share Image
When you set down the path to create art, whatever sort of art it is, understand that the path is neither short… — Seth Godin Copy Share Image
No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything,… — Seth Godin Copy Share Image
Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting… — Seth Godin Copy Share Image
My new favorite word is 'awkward.'...Th e reason we need to be in search of awkward is that awkward is the barrier… — Seth Godin Copy Share Image
One theory says that if you treat people well, you're more likely to encourage them to do what you want, making all… — Seth Godin Copy Share Image
The way the world works now, the way the rules of engagement operate, you can't claim to make sense out of the… — Seth Godin Copy Share Image
“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to… — Seth Godin Copy Share
Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most… — Seth Godin Copy Share
Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman. — Seth Godin Copy Share
The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps… — Seth Godin Copy Share
I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third… — Seth Godin Copy Share
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies. — Seth Godin Copy Share
Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find… — Seth Godin Copy Share
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better… — Seth Godin Copy Share
I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's… — Seth Godin Copy Share
The mirror we hold up to the person next to us is one of the most important pictures she will ever see. — Seth Godin Copy Share
If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're… — Seth Godin Copy Share
