“To begin by bluster, but afterwards to take fright at the enemy's numbers, shows a supreme lack of intelligence.” — Sun Tzu Copy Share Image
“Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his… — Sun Tzu Copy Share Image
“If those who are sent to draw water begin by drinking themselves, the army is suffering from thirst. [One may know the… — Sun Tzu Copy Share Image
“Whether in an advantageous position or a disadvantageous one, the opposite state should be always present to your mind.” — Sun Tzu Copy Share Image
“If you do not take opportunity to advance and reward the deserving, your subordinates will not carry out your commands, and disaster… — Sun Tzu Copy Share Image
Unhappy is the fate of one who tries to win his battles and succeed in his attacks without cultivating the spirit of… — Sun Tzu Copy Share Image
“When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.” — Sun Tzu Copy Share Image
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. — Sun Tzu Copy Share Image
“it is better to recapture an army entire than to destroy it, to capture a regiment, a detachment or a company entire… — Sun Tzu Copy Share Image
It is the business of a general to be quiet and thus ensure secrecy; upright and just, and thus maintain order. — Sun Tzu Copy Share Image
It is the rule in war, if our forces are ten to the enemy's one, to surround him; if five to one, to attack… — Sun Tzu Copy Share
It is according to the shapes that I lay the plans for victory, but the multitude does not comprehend this. Although everyone can see… — Sun Tzu Copy Share
Go into emptiness, strike voids, bypass what he defends hit him where he does not expect you. — Sun Tzu Copy Share
“In a similar way, The Art of War pinpoints anger and greed as fundamental causes of defeat.” — Sun Tzu Copy Share
“The PEOPLE being regarded as the essential part of the State, and FOOD as the people's heaven, is it not right that those in… — Sun Tzu Copy Share
Therefore the good fighter will be terrible in his onset, and prompt in his decision. — Sun Tzu Copy Share
The enemy's spies who have come to spy on us must be sought out, tempted with bribes, led away and comfortably housed. Thus they… — Sun Tzu Copy Share
“So long as victory can be attained, stupid haste is preferable to clever dilatoriness.” — Sun Tzu Copy Share
“You can ensure the safety of your defense if you only hold positions that cannot be attacked.” — Sun Tzu Copy Share
“Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make… — Sun Tzu Copy Share
If we do not wish to fight, we can prevent the enemy from engaging us even though the lines of our encampment be merely… — Sun Tzu Copy Share
“The general who wins a battle makes many calculations in his temple before the battle is fought. The general who loses a battle makes… — Sun Tzu Copy Share
In all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure victory. — Sun Tzu Copy Share
“To begin by bluster, but afterwards to take fright at the enemy's numbers, shows a supreme lack of intelligence.” — Sun Tzu Copy Share
They [spies] cannot be properly managed without benevolence and straightforwardness. — Sun Tzu Copy Share