In conflict, straightforward actions generally lead to engagement, surprising actions generally lead to victory. — Sun Tzu Copy Share Image
Making no mistakes is what establishes the certainty of victory, for it means conquering an enemy that is already defeated. — Sun Tzu Copy Share Image
So the important thing in a military operation is victory, not persistence. — Sun Tzu Copy Share Image
Weak leadership can wreck the soundest strategy; forceful execution of even a poor plan can often bring victory. — Sun Tzu Copy Share Image
The one who figures on victory at headquarters before even doing battle is the one who has the most strategic factors on… — Sun Tzu Copy Share Image
In all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure… — Sun Tzu Copy Share Image
The expert in battle seeks his victory from strategic advantage and does not demand it from his men. — Sun Tzu Copy Share Image
It is imperative to contest all factions for complete victory, so the army is not garrisoned and the profit can be total.… — Sun Tzu Copy Share Image
The best victory is when the opponent surrenders of its own accord before there are any actual hostilities...It is best to win… — Sun Tzu Copy Share Image
“15. Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who… — Sun Tzu Copy Share Image
The supreme excellence is not to win a hundred victories in a hundred battles. The supreme excellence is to subdue the armies… — Sun Tzu Copy Share Image
If we know that the enemy is open to attack, but are unaware that our own men are not in a condition… — Sun Tzu Copy Share Image
Therefore, to estimate the enemy situation and to calculate distances and the degree of difficulty of the terrain so as to control… — Sun Tzu Copy Share Image
The natural formation of the country is the soldier's best ally; but a power of estimating the adversary, of controlling the forces… — Sun Tzu Copy Share Image
In warfare, first lay plans which will ensure victory, and then lead your army to battle; if you will not begin with… — Sun Tzu Copy Share Image
Hostile armies may face each other for years, striving for the victory which is decided in a single day. This being so,… — Sun Tzu Copy Share Image
“Invincibility depends on one's self; the enemy's vulnerability on him. It follows that those skilled in war can make themselves invincible but… — Sun Tzu Copy Share Image
Military tactics are like unto water; for water in its natural course runs away from high places and hastens downwards... Water shapes… — Sun Tzu Copy Share Image
Invincibility is in oneself, and vulnerability is in the opponent. Invincibility is a matter of defense, vulnerability is a matter of attack.… — Sun Tzu Copy Share Image
Thus we may know that there are five essentials for victory: He will win who knows when to fight and when not… — Sun Tzu Copy Share Image
If we know that our own men are in a condition to attack, but are unaware that the enemy is not open… — Sun Tzu Copy Share Image
In all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure… — Sun Tzu Copy Share Image
To capture the enemy's entire army is better than to destroy it; to take intact a regiment, a company, or a squad… — Sun Tzu Copy Share Image
“All men can see the tactics whereby I conquer, but what none can see is the strategy out of which victory is… — Sun Tzu Copy Share Image
Invincibility lies in the defense; the possibility of victory in the attack. — Sun Tzu Copy Share Image
According to my assessment, even if you have many more troops than others, how can that help you to victory? — Sun Tzu Copy Share Image
To see victory only when it is within the ken of the common herd is not the acme of excellence. — Sun Tzu Copy Share Image
If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. — Sun Tzu Copy Share Image
As water shapes its flow in accordance with the ground, so an army manages its victory in accordance with the situation of… — Sun Tzu Copy Share Image
To perceive victory when it is known to all is not really skilful. Everyone calls victory in battle good, but it is… — Sun Tzu Copy Share Image
Invincibility lies in the defence; the possibility of victory in the attack. — Sun Tzu Copy Share Image
It is the rule in war, if our forces are ten to the enemy's one, to surround him; if five to one, to attack… — Sun Tzu Copy Share
It is according to the shapes that I lay the plans for victory, but the multitude does not comprehend this. Although everyone can see… — Sun Tzu Copy Share
Go into emptiness, strike voids, bypass what he defends hit him where he does not expect you. — Sun Tzu Copy Share
“In a similar way, The Art of War pinpoints anger and greed as fundamental causes of defeat.” — Sun Tzu Copy Share
“The PEOPLE being regarded as the essential part of the State, and FOOD as the people's heaven, is it not right that those in… — Sun Tzu Copy Share
Therefore the good fighter will be terrible in his onset, and prompt in his decision. — Sun Tzu Copy Share
The enemy's spies who have come to spy on us must be sought out, tempted with bribes, led away and comfortably housed. Thus they… — Sun Tzu Copy Share
“So long as victory can be attained, stupid haste is preferable to clever dilatoriness.” — Sun Tzu Copy Share
“You can ensure the safety of your defense if you only hold positions that cannot be attacked.” — Sun Tzu Copy Share
“Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make… — Sun Tzu Copy Share
If we do not wish to fight, we can prevent the enemy from engaging us even though the lines of our encampment be merely… — Sun Tzu Copy Share
“The general who wins a battle makes many calculations in his temple before the battle is fought. The general who loses a battle makes… — Sun Tzu Copy Share
In all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure victory. — Sun Tzu Copy Share
“To begin by bluster, but afterwards to take fright at the enemy's numbers, shows a supreme lack of intelligence.” — Sun Tzu Copy Share
They [spies] cannot be properly managed without benevolence and straightforwardness. — Sun Tzu Copy Share