"Ideally, nothing should be embraced by a consumer……" — Zygmunt Bauman
"Ideally, nothing should be embraced by a consumer firmly, nothing should command a commitment till death do us part, no needs should be seen as fully satisfied, no desires considered ultimate. There ought to be a proviso 'until further notice' attached to any oath of loyalty and any commitment. It is but the volatility, the in-built temporality of all engagements that truly counts; it counts more than the commitment itself, which is anyway not allowed to outlast the time necessary for consuming the object of desire (or, rather, the time sufficient for the desirability of that object to wane)."
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Zygmunt Bauman
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37 Quotes by Zygmunt Bauman
Zygmunt Bauman has 37 quotes on this site.
A few more worth reading:
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The consumerist culture insists that swearing eternal loyalty to anything and anybody is imprudent, since in this world new glittering…
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There are other ways of finding satisfaction, recipes for human happiness, enjoyment, dignified and meaningful, gratifying life, than increased consumption…
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Unlike 'real relationships', 'virtual relationships' are easy to enter and to exit. They look smart and clean, feel easy to…
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What is assumed to be the materialisation of the inner truth of the self is in fact an idealisation of…
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Partnerships are increasingly seen through the prism of promises and expectations, and as a kind of product for consumers: satisfaction…
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What has been cut apart cannot be glued back together. Abandon all hope of totality, future as well as past,…
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Attempts to tame the wayward and domesticate the riotous, to make the unknowable predictable and enchain the free-roaming - all…
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The task for sociology is to come to the help of the individual. We have to be in service of…
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Madness is no madness when shared.
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Happiness needs one-upmanship.
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In our world of rampant individualisation, relationships are mixed blessings. They vacillate between a sweet dream and a nightmare, and…
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We already have - thanks to technology, development, skills, the efficiency of our work - enough resources to satisfy all…
See all 37 quotes by Zygmunt Bauman »
More All Quotes
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Total loyalty is possible only when fidelity is emptied of all concrete content, from which changes of mind might naturally…
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No cause is left but the most ancient of all, the one, in fact, that from the beginning of our…
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The ultimate end of human acts is eudaimonia, happiness in the sense of living well, which all men desire; all…
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The new always happens against the overwhelming odds of statistical laws and their probability, which for all practical, everyday purposes…
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Where all are guilty, no one is; confessions of collective guilt are the best possible safeguard against the discovery of…
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We have almost succeeded in leveling all human activities to the common denominator of securing the necessities of life and…
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I keep my friends as misers do their treasure, because, of all the things granted us by wisdom, none is…
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We must all make peace so that we can all live in peace.
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As we all know, many people remain buried under tons of rubble and debris, waiting to be rescued. When we…
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Wise people, even though all laws were abolished, would still lead the same life.
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A friend to all is a friend to none.
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