Drills Quote by Zig Ziglar
“People don't buy drills they buy holes”
About This Quote
Source Speech: Sales Training Seminar, Zig Ziglar, 1990
Customers purchase outcomes, not tools; the value lies in the result the tool provides.
In simple terms: People buy results, not the tools.
Key Takeaway
Focus on solving problems.
Themes
marketing
sales
value proposition
Mood
motivational
pragmatic
Type
business
inspirational
When to use this quote
- advertising
- product design
- customer service
- business strategy
Key Concepts
consumer behavior
needs analysis
solution selling
Questions to Reflect On
- What result does your product truly deliver?
- How can you better communicate the benefit?
A Different Perspective
Ignoring the tool’s quality can undermine the promised outcome.
