““Compare a medieval French peasant to a modern Parisian banker. The peasant lived in an unheated mud hut overlooking the local pigsty, while the banker goes home to a splendid penthouse with all the latest technological gadgets and a view to the Champs-Elysées. Intuitively, we would expect the banker to be much happier than the peasant. However, mud huts, penthouses and the Champs-Elysées don’t really determine our mood. Serotonin does. When the medieval peasant completed the construction of his mud hut, his brain neurons secreted serotonin, bringing it up to level X. When in 2014 the banker made the last payment on his wonderful penthouse, brain neurons secreted a similar amount of serotonin, bringing it up to a similar level X. It makes no difference to the brain that the penthouse is far more comfortable than the mud hut. The only thing that matters is that at present the level of serotonin is X. Consequently the banker would not be one iota happier than his great-great-great-grandfather, the poor medieval peasant.””
