Avoidance Quote by William Zinsser
“My commodity as a writer, whatever I'm writing about, is me. And your commodity is you. Don't alter your voice to fit the subject. Develop one voice that readers will recognize when they hear it on the page, a voice that's enjoyable not only in its musical line but in its avoidance of sounds that would cheapen its tone: breeziness and condescension and clichés.”
About This Quote
Source Book: On Writing Well, William Zinsser, 1976
Writers should develop a distinct, authentic voice rather than mimicking others; a genuine voice avoids clichés and maintains tone integrity.
In simple terms: Cultivate a unique, honest writing style.
Find and refine your personal voice.
Themes
Mood
Type
When to use this quote
- author workshops
- editing processes
- creative writing classes
Key Concepts
Questions to Reflect On
- How does your voice reflect your values?
- What habits help you keep your tone clear?
May not address genre‑specific voice variations.