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Avoidance Quote by William Zinsser

“My commodity as a writer, whatever I'm writing about, is me. And your commodity is you. Don't alter your voice to fit the subject. Develop one voice that readers will recognize when they hear it on the page, a voice that's enjoyable not only in its musical line but in its avoidance of sounds that…” quote by William Zinsser
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“My commodity as a writer, whatever I'm writing about, is me. And your commodity is you. Don't alter your voice to fit the subject. Develop one voice that readers will recognize when they hear it on the page, a voice that's enjoyable not only in its musical line but in its avoidance of sounds that would cheapen its tone: breeziness and condescension and clichés.”

William Zinsser

About This Quote

Source Book: On Writing Well, William Zinsser, 1976

Writers should develop a distinct, authentic voice rather than mimicking others; a genuine voice avoids clichés and maintains tone integrity.

In simple terms: Cultivate a unique, honest writing style.

Key Takeaway

Find and refine your personal voice.

Themes

writing authenticity voice style communication

Mood

reflective instructive

Type

literary educational

When to use this quote

  • author workshops
  • editing processes
  • creative writing classes

Key Concepts

literary craft voice development tone management

Questions to Reflect On

  • How does your voice reflect your values?
  • What habits help you keep your tone clear?
A Different Perspective

May not address genre‑specific voice variations.

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