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Be kind Quote by William Zinsser

“Don't hedge your prose with little timidities. Good writing is lean and confident. . . . Every little qualifier whittles away some fraction of the reader's trust. Readers want a writer who believes in himself and in what he is saying. Don't diminish that belief. Don't be kind of bold. Be bold.” quote by William Zinsser
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“Don't hedge your prose with little timidities. Good writing is lean and confident. . . . Every little qualifier whittles away some fraction of the reader's trust. Readers want a writer who believes in himself and in what he is saying. Don't diminish that belief. Don't be kind of bold. Be bold.”

William Zinsser

About This Quote

Source Book: On Writing Well, 1976

Avoid excessive qualifiers; they erode confidence and weaken the reader’s trust in the writer’s authority.

In simple terms: Write confidently without unnecessary hedges.

Key Takeaway

Eliminate timid words to strengthen prose.

Themes

writing confidence clarity

Mood

inspirational reflective

Type

literary instructional

When to use this quote

  • essay drafting
  • marketing copy
  • academic papers
  • blog posts

Key Concepts

lean prose authorial voice

Questions to Reflect On

  • Which qualifiers are essential for precision?
  • How does boldness affect reader engagement?
A Different Perspective

Over‑editing can strip necessary nuance or tone.

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