Books Quote by William Zinsser
“All writers should strive to deliver something fresh-something editors or readers won't know they want until they see it.”
About This Quote
Source Book: On Writing Well, 1976
Writers should create work that feels new and needed, even before readers recognize it.
In simple terms: Write fresh, needed content before readers know they want it.
Innovate to meet unseen needs.
Themes
Mood
Type
When to use this quote
- product development
- marketing
- creative writing
Key Concepts
Questions to Reflect On
- What unmet need can you address?
- How do you test novelty?
Predicting demand is risky.