Air Quote by William Shatner
“So many dot-com companies were formulated on air.”
About This Quote
Source Speech: Tech Conference, 1999
Many dot‑com startups were built on hype rather than solid foundations.
In simple terms: Startups often rely on buzz.
Validate ideas before launching.
Themes
Mood
Type
When to use this quote
- pitch meetings
- fundraising
- product development
- marketing campaigns
Key Concepts
Questions to Reflect On
- How can you differentiate hype from substance?
- What evidence proves a startup’s viability?
Hype can attract investors but lead to failure.