Became Quote by William Scranton
“But the issue became, how long do you keep the press waiting so that you can gather more information?”
About This Quote
Source Speech: Press Relations Strategy, William Scranton, 1962
The dilemma: how long to delay the press to gather more information.
In simple terms: Balancing information gathering with timely communication.
Key Takeaway
Delay wisely, but not excessively.
Themes
media
strategy
information
Mood
analytical
cautious
Type
political
professional
When to use this quote
- political campaigns
- crisis management
- public relations
- journalism
Key Concepts
communication
ethics
Questions to Reflect On
- How long is too long for a press brief?
- What risks arise from withholding information?
A Different Perspective
Too much delay erodes trust.
