Importance Quote by Will Packer
“For me, I look at a project that has a story that's going to resonate in some way. It doesn't have to be about a message. It doesn't have to have some underlying theme of overwhelming importance.”
About This Quote
Source Interview: Variety Magazine, 2021
A project’s resonance matters more than its overt message or grand theme.
In simple terms: Story resonance outweighs explicit messages.
Key Takeaway
Focus on creating stories that emotionally connect.
Themes
storytelling
resonance
authenticity
creative focus
Mood
reflective
insightful
Type
creative
professional
When to use this quote
- film pitches
- script development
- marketing campaigns
- creative workshops
Key Concepts
emotional impact
audience connection
Questions to Reflect On
- What emotional core does your story aim for?
- How can subtle themes enhance impact?
A Different Perspective
Risk of neglecting meaningful messaging.
![“We look at each one [project] and consider the context - what it is and what it can be - beyond the strictly functional concerns.” quote by Richard Meier](https://sms4smile.com/quotes/img-quotes/481/richard-meier-23489_concern_we-look-at-each-one-project-and-consider_2255509.jpg)
