““When the occasional customer tells us his or her dream of running a bookstore someday, we recognize our own naivete in that enthusiasm. They may have some inkling about long hours and low pay, but rarely do they know about the fires, the guerrilla bargainers, the bereavements, or the prisons. Neither did we - then. But we sure do now. In all honesty, the scariest, hardest, saddest, and most important stories found in a bookshop aren't in the books, they're in the customers.””