"So that’s our approach. Very simple, and we’re……" — Walter Isaacson
"So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication."
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Walter Isaacson
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84 Quotes by Walter Isaacson
Walter Isaacson has 84 quotes on this site.
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Jobs has within him sort of this conflict, but he doesn't quite see it as a conflict between being hippie-ish…
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Asked about the fact that Apple's iTunes software for Windows computers was extremely popular, Jobs joked, 'It's like giving a…
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More generally, I made an effort to leave out things that weren't relevant to the main narrative themes of the…
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I've always had an abundance of material about the subjects of my biographies.
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Did Alexander Graham Bell do any market research before he invented the telephone?
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In the age of the internet when everybody's a pundit, we're still gonna need somebody there to go talk to…
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I visited Jobs for the last time in his Palo Alto, Calif., home. He had moved to a downstairs bedroom…
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I think that Benjamin Franklin felt very strongly in foreign policy in this world, that you needed to at least…
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I think that's exactly what Silicon Valley was all about in those days. Let's do a startup in our parents'…
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I think when you're looking for people to interview, you want to make it fair and honest. You're not just…
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We have to compete in a universe of 200 networks, so we have to carve out our own niche, and…
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Just being the seeker, somebody whose open to spiritual enlightenment, is in itself the important thing and it's the reward…
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