Intention Quote by Vivek Shraya
“My interest in language is steadfast, but I think each project and its accompanying intentions dictate how language must be used.”
About This Quote
Source Interview: The New Yorker, “Vivek Shraya on Language and Identity”, 2022
Language choice depends on the goals and context of each project, not a fixed rule.
In simple terms: Use language that fits the project’s purpose.
Adapt language to serve each project’s intent.
Themes
Mood
Type
When to use this quote
- branding campaigns
- software documentation
- literary translation
- educational material
Key Concepts
Questions to Reflect On
- How do you balance consistency with adaptability?
- When does changing language dilute a core message?
Overemphasis on flexibility can cause inconsistency across a creator’s body of work.