Always Quote by Vince Offer

The consumer is always right.

— Harry Gordon Selfridge

We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish…

— Wally Olins

Our primary identity has become that of being consumers – not mothers, teachers, or farmers, but of consumers. We shop and shop and shop.

— Annie Leonard

Our own relentless search for novelty and social status locks us into an iron cage of consumerism. Affluence has itself betrayed us.

— Tim Jackson

“Sensible brands lend themselves to all of the senses.”

— Ryan Lilly

an imitator is always a poor example.

— Marion Davies

“Your ideal customer should be attracted to the brand that rests on the fabulous culture you created, but they don’t have to share your…

— Amber Hurdle

The sense of inferiority inherent in the act of imitation breeds resentment. The impulse of the imitators is to overcome the model they imitate.

— Eric Hoffer

A brand should strive to own a word in the mind of the consumer.

— Al Ries

Socially conscious brands engender more loyalty.

— Daniel Lubetzky

During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.

— Muhtar Kent

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey