Beauty Quote by Tracey Bond
““The goal of diversity shouldn't instigate divisive activity. Beauty brand communications shouldn't angle to create perceptive complexity, rhetorical and associative programming touts beauty as skin deep (all skin inclusive) keep it simple. It seems as though the advertising trend for marketers this 2017 year, is to risk the social media lightning rodded scorn of public outrage. As a virtual publicist, it seems like I am speaking more about the necessity of crisis communication planning, more than standard communication for brands as a matter of good business operations & reputation management.””
About This Quote
The speaker argues that diversity messaging should avoid creating division; brand communication should stay simple and avoid controversy, emphasizing crisis communication over routine marketing.
In simple terms: Keep diversity messages simple and avoid divisive rhetoric; focus on crisis planning.
Key Takeaway
Simplify messaging and prioritize reputation management.
Themes
diversity
communication
crisis management
Mood
cautious
analytical
Type
strategic
professional
When to use this quote
- advertising
- social media
- public outrage
Key Concepts
marketing strategy
brand reputation
public relations
Questions to Reflect On
- How can brands convey inclusion without controversy?
- What crisis plans should brands have?
A Different Perspective
Complex messaging can alienate audiences and spark backlash.
