Being Quote by Tomi Adeyemi
“It's not about creating something that eight billion people would like. It's about creating something and being able to reach the maybe, like, one million people that would like it a lot.”
About This Quote
Source Interview: The Guardian, Tomi Adeyemi, 2021
Success is measured by reaching a dedicated audience, not mass appeal.
In simple terms: Aim for a passionate few, not everyone.
Focus on deep connection with a niche.
Themes
Mood
Type
When to use this quote
- product launch
- indie publishing
- social media campaigns
Key Concepts
Questions to Reflect On
- Who is your ideal audience?
- How can you deepen their engagement?
Niche focus may limit scale but deepens loyalty.