Accustomed Quote by Tom Rachman
“The question I ask myself is what would have happened if newspapers hadn't initially given their content away for free on the Internet. It's so hard to get people to pay once they are accustomed to having something for free.”
About This Quote
Source Interview: The New York Times, 2013
Free online content erodes willingness to pay, making monetization hard.
In simple terms: Free content reduces willingness to pay.
Key Takeaway
Find sustainable revenue models.
Themes
media
economics
value
consumer behavior
Mood
concerned
analytical
Type
observational
critical
When to use this quote
- online journalism
- subscription services
- advertising models
- paywalls
Key Concepts
digital disruption
price perception
content monetization
Questions to Reflect On
- How can media balance free access with revenue?
- What incentives encourage paying for content?
A Different Perspective
Free content may also attract larger audiences and brand loyalty.
![“It [the internet] should be publicly controlled but Washington is not a system of public control, it's mainly a system of corporate control. We ought to have a free internet, but that means having a free society, and there is fundamental questions there.” quote by Noam Chomsky](https://sms4smile.com/quotes/img-quotes/094/noam-chomsky-42_controlled_it-the-internet-should-be-publicly-contr_1305454.jpg)
