Difficult Quote by Tom Anderson
“We've tried to simplify the site because some people found it too difficult to use and were intimidated by it.”
About This Quote
Source Company blog post, 2010, announcement of site redesign
The team reduced complexity of the website after feedback that it was hard and intimidating for some users.
In simple terms: Simplified the site because users found it difficult and scary.
Make interfaces user‑friendly.
Themes
Mood
Type
When to use this quote
- product design
- UX research
- customer support
Key Concepts
Questions to Reflect On
- What features were removed?
- How to balance simplicity with power?
Simplification may sacrifice advanced features for novices.