Because Quote by Todd Rundgren
“Because of the way the record business has kind of stumbled and disintegrated, in a way, you're as likely to sell records at your merch table at your gigs as you are to sell them in a regular record outlet or even online.”
About This Quote
Source Interview: Music Industry discussion, 2005
The music market has fragmented, making traditional record sales as rare as merch sales at gigs.
In simple terms: Music sales are now scattered across many channels.
Key Takeaway
Adapt to multiple distribution methods.
Themes
business
technology
change
adaptation
Mood
pragmatic
optimistic
Type
strategic
informative
When to use this quote
- concert merchandising
- online streaming
- direct‑to‑fan sales
Key Concepts
digital media
economics
artist autonomy
Questions to Reflect On
- What platforms best reach your target listeners?
- How can artists balance online and live‑venue revenue?
A Different Perspective
Traditional retail still holds niche value for certain audiences.
