Ads Quote by Tim Wu
“Google's AdWords, they allow you to bid on words that people will type into the search engine, and they cost more or less. For example, I think mortgage refinancing can cost - now, it's probably hundreds, maybe thousands of dollars. So, in other words, they are allowing you to bid on what people are going to type, and that is the AdWords program. So you own certain terms, and then your ads show up as opposed to someone else's.”
About This Quote
The speaker explains how Google AdWords lets advertisers bid on search terms, making certain keywords costly and controlling ad placement.
In simple terms: AdWords auction lets advertisers pay for keyword visibility.
Key Takeaway
Strategically bid on high‑value keywords.
Themes
advertising
economics
technology
Mood
analytical
pragmatic
Type
business
educational
When to use this quote
- digital marketing
- budget planning
- competitive strategy
- search engine optimization
Key Concepts
auction theory
keyword bidding
Questions to Reflect On
- Which keywords are most valuable for your business?
- How do you balance cost versus visibility?
A Different Perspective
High costs can exclude smaller advertisers.
![“The most recent incarnation of [Bob] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along the Watchtower" sound like a Disney tune, hosts an old-school radio show, and turns up in some unusual places, like ads for Chrysler and Victoria's…” quote by Jay Michaelson](https://sms4smile.com/quotes/img-quotes/734/jay-michaelson-15590_ads_the-most-recent-incarnation-of-bob-dylan_17700.jpg)
