Bad Quote by Tim Sweeney
“When you search for Fortnite on iOS, you'll often get PUBG or Minecraft ads. Whoever bought that ad in front of us is the top result when searching for Fortnite. It's just a bad experience. Why not just make the game available direct to users, instead of having the store get between us and our customers and inject all kinds of cruft like that?”
About This Quote
Source Blog post: Platform strategy, 2020
Direct distribution avoids third‑party interference, improving user experience and revenue control.
In simple terms: Sell directly to users.
Key Takeaway
Prioritize direct-to-consumer channels.
Themes
business
distribution
user experience
platforms
Mood
strategic
critical
Type
analytical
reflective
When to use this quote
- app launches
- e‑commerce
- software sales
Key Concepts
market control
advertising clutter
consumer friction
Questions to Reflect On
- What are the trade‑offs of direct vs. third‑party sales?
- How to mitigate ad clutter without a store?
A Different Perspective
Direct sales may reduce discoverability for new users.
