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Choices Quote by Ti West

“There are people - I think this is why there are so many commercial directors doing well in big studio movies, for whom it's not a personal choice - it's "What's the coolest, most effective way to make them laugh, make them scream?" It's a very calculated approach. And that's different. It's not…” quote by Ti West
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“There are people - I think this is why there are so many commercial directors doing well in big studio movies, for whom it's not a personal choice - it's "What's the coolest, most effective way to make them laugh, make them scream?" It's a very calculated approach. And that's different. It's not better or worse. It's just a very different approach to filmmaking. That's always been the case.”

Ti West

About This Quote

Source Interview: Podcast “Filmmaker Focus”, 2021

The quote contrasts commercial filmmaking, which prioritizes audience reaction and efficiency, with personal artistic filmmaking, emphasizing differing methods rather than quality judgments.

In simple terms: Commercial vs personal filmmaking styles.

Key Takeaway

Recognize and respect varied creative approaches.

Themes

cinema creativity industry artistic intent audience expectations

Mood

analytical critical reflective

Type

observational analytical

When to use this quote

  • studio blockbusters
  • indie projects
  • directorial decisions
  • budget planning

Key Concepts

commercial strategy artistic integrity filmmaking methodology

Questions to Reflect On

  • How do you balance audience appeal with personal vision?
  • When is a calculated approach beneficial?
A Different Perspective

Commercial focus may limit artistic depth or originality.

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