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Believe Quote by Thomas P.M. Barnett

“Run with what works: Sell to the people who believe in you and are willing to take the chances and make the experience happen.” quote by Thomas P.M. Barnett
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“Run with what works: Sell to the people who believe in you and are willing to take the chances and make the experience happen.”

Thomas P.M. Barnett

About This Quote

Source Book: The Pentagon’s New Map, 2009

Target those who trust you and are willing to take risks to create experiences.

In simple terms: Sell to believers who take chances.

Key Takeaway

Focus on supportive, risk‑taking customers.

Themes

marketing trust risk

Mood

strategic optimistic

Type

business motivational

When to use this quote

  • startup launches
  • product demos
  • venture funding

Key Concepts

customer loyalty entrepreneurship

Questions to Reflect On

  • Who are your most daring supporters?
  • How do you reward risk‑taking?
A Different Perspective

Risk‑averse markets may resist.

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