Believe Quote by Thomas P.M. Barnett
“Run with what works: Sell to the people who believe in you and are willing to take the chances and make the experience happen.”
About This Quote
Source Book: The Pentagon’s New Map, 2009
Target those who trust you and are willing to take risks to create experiences.
In simple terms: Sell to believers who take chances.
Focus on supportive, risk‑taking customers.
Themes
Mood
Type
When to use this quote
- startup launches
- product demos
- venture funding
Key Concepts
Questions to Reflect On
- Who are your most daring supporters?
- How do you reward risk‑taking?
Risk‑averse markets may resist.