Color Quote by Theophilus London
“I want to change the color of Starbucks from green to red. Whose job was it to say, This is going to be green? I want that to be my job.”
About This Quote
The speaker wishes to take responsibility for a branding decision, expressing a desire to shift the company's color identity.
In simple terms: I want to decide the brand color.
Key Takeaway
Take charge of branding choices.
Themes
branding
identity
initiative
creativity
Mood
determined
ambitious
Type
statement
aspirational
When to use this quote
- marketing meetings
- product launches
- rebranding projects
- design workshops
Key Concepts
color theory
brand strategy
personal agency
Questions to Reflect On
- Who decides brand colors and why?
- What impact does color have on perception?
A Different Perspective
Changing a brand color can alienate existing customers.
