““It is characteristic of poetic language that it gives us not simply the denotation of a word, but a whole cluster of connotations or associated meanings...[but] if connotation is a kind of free associating, how can a poem ever come to mean anything definite? What if Shakespeare's line 'Shall I compare thee to a summer's day?' reminds me irresistibly of fried bananas? The brief answer to this is that meaning is not a matter of psychological associations. Indeed, there is a sense in which it is not a 'psychological' matter at all. Meaning is not an arbitrary process in our heads, but a rule-governed social practice; and unless that line 'Shall I compare thee to a summer's day?' could plausibly, in principle, suggest fried bananas to other readers as well, it cannot be part of its meaning.””
