Achieve Quote by Tara Hunt
“To me it seems pretty obvious that it would be simple to build a business around helping people achieve autonomy, a feeling of competence and relatedness. In fact, every web company that has been successful thusfar has their business build solidly on one or all of these. And I believe that as people discover that these things are within their reach, they will gravitate more and more towards companies that offer tools to helping them achieve happiness.”
About This Quote
Source Book: The Power of Us, 2015
Successful businesses fulfill psychological needs of autonomy, competence, and relatedness.
In simple terms: Businesses thrive by meeting core human needs.
Key Takeaway
Design products that empower users.
Themes
motivation
business
psychology
human needs
Mood
inspirational
analytical
Type
strategic
psychological
When to use this quote
- app development
- online platforms
- community building
Key Concepts
self-determination theory
user empowerment
value creation
Questions to Reflect On
- Which need should be prioritized for your product?
- How can you measure user competence?
A Different Perspective
Overemphasis on autonomy may ignore other market factors.
![“Communicate, communicate, communicate: If anything, make sure to communicate what you're doing, what you're up to, what's going on and what issues your facing as often as you can - even if [you think] no one's listening. This serves both as a log of your activities and a personal record that you…” quote by Tara Hunt](https://sms4smile.com/quotes/img-quotes/a31/tara-hunt-53739_able_communicate-communicate-communicate-if-a_2194591.jpg)
